VALLEY VIEW HIGH SINGS PRAISES OF CBC/VECTREN ‘LEAD THE WAY’ SCHOLARSHIP WINNER KARSON HUDSON

Lead The Way winner Karson Hudson

GERMANTOWN, Ohio – Community Blood Center and Vectren awarded a $1,000 Lead The Way Creative Scholarship to Valley View High School senior Karson Hudson for her “The Sound of Life… Keep it Going” blood drive campaign during the school’s May 15 Senior Awards Ceremony.

CBC/Vectren Lead The Way applicants were challenged to design a winning marketing campaign for a high school blood drive. They submitted a campaign slogan, explained why it would encourage fellow students to donate, and expressed their campaign theme with innovative and artistic marketing techniques.

Karson sang in school musicals and the chamber choir at Valley View. She’s also a hospice volunteer and has made four lifetime blood donations. She says her “The Sounds of Life… Keep it Going” theme combines her twin passions of helping others and music.  She designed artwork for both a t-shirt and recyclable shopping bag.  It features a musical scale with blood drops as the notes, with each representing a different blood type.

“Just like notes and melodies make up the music that we live, blood drives are heartbeats that give us the sound of life,” she wrote. “Additionally, if people are apprehensive or nervous about donating blood, incorporating music can serve as a way to relax people and make them more comfortable.”

Valley View Principal Todd Kozarec, blood drive coordinator and NHS adviser Sarajane Steinecker, and CBC Account Representative Donna Teuscher presented the award to Karson.

“It’s been a long partnership with Community Blood Center, run through our National Honor Society,” said Principal Kozarec. “It’s great to honor a student like Karson who has given back to the community.”

“I think it’s very important for our students to take part,” said school nurse and co-blood drive coordinator Michelle Hoog. “We encourage them because it sets them up to be lifetime donors.”

Karson plans to major in nursing at Case Western University and specialize in neonatal nursing.

CEDARVILLE HIGH CELEBRATES ‘LEAD THE WAY’ SCHOLARSHIP WINNER KAYLA HELMICK

Lead The Way Winner Kayla Helmick

CEDARVILLE, Ohio – Community Blood Center and Vectren awarded a $1,000 Lead The Way Creative Scholarship to Cedarville High School senior Kayla Helmick for her “Be Brave… and Save!” blood drive campaign during the school’s May 14 Service and Leadership Awards ceremony.

Lead The Way applicants were challenged to design a winning marketing campaign for a high school blood drive. They submitted a campaign slogan, explained why it would encourage fellow students to donate, and expressed their campaign theme with innovative and artistic marketing techniques.

Kayla caught the judges’ attention by designing a poster with a detailed drawing of the human heart. She included thought-provoking information about blood donations along the arteries branching from her heart design and her slogan “Be Brave… and Save!”

“I really geared by poster towards those who are afraid of needles,” Kayla wrote. “This is what sparked by interest in this scholarship. I think this poster would be very successful in pointing out that having a little bravery and getting past the thought of needles can have a huge impact and save someone’s life.”

Cedarville Principal Chad Haemmerle, blood drive coordinator and Key Club advisor Rita Doyle, and CBC Account Representative Cora Johnson presented the award to Kayla. The school blood drive is sponsored by the Key Club and is part of “Spirit of Giving Week” at CHS.

“We do emphasize service here,” said Principal Haemmerle. “We want to serve others. It’s a quality, a value and a tradition, a personal standard that will serve you for life. Kayla is a terrific kid. She’s always serving others, in her school work, athletics, and community. She does everything she’s asked to do and more.”

Kayla plans to study exercise science and nutrition at Miami University. She hopes to start her own business helping people live healthier lifestyles.